With the changes and development of thousands of years of historical civilization, the " blessing culture" has penetrated into every bit of Chinese life. Fukuoka also contains Netease kaola factory store's blessing for consumers in the new year. The design uses the word " fu" to deconstruct the plane, combines traditional Chinese colors ( red, blue and gold ), reconstructs and deduces in a geometrically modern way, and at the same time adds bat graphics ( traditional Chinese auspicious patterns, meaning " happiness" and " happiness" to enrich the sense of hierarchy of the whole package. It presents modern visual senses and the cultural flavor of traditional festivals.
Client : NetEase Koala
Designer : jiang ping
