LOGOS | BRANDING
Tucked away in one of the most beautiful places on Earth—the northwest corner of Michigan’s lower peninsula—the Glen Haven Canning Company is proud to carry on the tradition of crafting delicious, quality fare. They take the delicious bounty from their fertile little slice of America and preserve it to share with family and friends everywhere.
This project is close to my heart because I spent a lot of time traversing our state growing up. Those are some of my fondest memories, and brainstorming for this concept had me reliving the summer days camping on Lake Michigan. More than anything, I wanted this concept to be an “Ode to Michigan” — our picturesque landscapes, the quaint and welcoming towns of up north, the state’s rich history. I kept thinking of the little shops you find in cities like Petoskey and Charlevoix that are filled with fine art by Michigan artists. This gave me the idea to feature works by these artists on the labels to depict some of Michigan’s natural landmarks (which the products are also named after). The art represents these landscapes more beautifully than photographs and is a nod to the charm of upper Michigan. These artworks, along with other handmade elements like line drawings of ingredients and handwritten dates and batch numbers, also relate back to the hand-crafted nature of Glen Haven’s products. I wanted the labels to have a higher-end feel to them, so I incorporated an embossed badge, gold foiled typography, and a die cut label in the shape of the original Glen Haven Canning building. Paired with the hand-rendered elements, the label overall feels charming, quaint, and classy while remaining approachable.
