32 Week of the Elderly People of València — Ayuntamiento de València

Pasqual and Empar are the main characters of the campaign for the week of activities aimed at the elderly in the city of València. They represent the best of their age, the free time they have and the enthusiasm to do things, to have fun and even the desire to fall in love again.

This message is presented through humour source, a language accessible to all audiences, usual in newspapers, as the comic strips wich are close to the public to wich the campaign is oriented.

To convey the message, we draw illustrations inspired by those that were 50 and 60 but drawn vectorially with the current digital tools.