GUERLAIN LESSENTIEL FOUNDATION PRESSKIT
This is GUERLAIN's Lessentiel Natural Glow Foundation Kit. We wanted to intuitively convey the features of the product, which provides natural glow skin for 16 hours using the subtle lighting inside the kit. The shape of the product embodies the balance of persistence and coverage. And we used it as a motif to apply the eye-catching oblique point to the package design. It's a kit with a unique appeal, like an objet.
Press Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
Client_ GUERLAIN
Year_ 2020
Brand Location_ South Korea
Art Director_ Eunsil Choi Designer_ Eunyoung Ko
Year_ 2020
Brand Location_ South Korea
Art Director_ Eunsil Choi Designer_ Eunyoung Ko