When Netatmo joined the Legrand group, the graphic design team, including myself, started a project of reworking the brand identity to a stronger, more identifiable version. The main elemnts around which the new identity revolved were :
- Creating an icon to accompany the logo in ordrer for it to be legible and strong on every medium, printed or digital.
- Giving the brand a strong color in order for it ot be visually competitive.