The original Cornucopia Bag from San Francisco design company Betabrand has done so well, I was asked to design a few other bags to help round out the collection, as well as a merchandising strategy for their release.
First up is the new Cornucopia Weekender Duffel Bag. Simple, dependable construction and signature details help carry the Cornucopia brand to a more acessable price point.
The Weekender is roomy enough for a long weekend, but compact enough to fit in a gym locker. A rubberized buttom helps protect your belongings from wet city streets. There is an external zippered pocket as well as an internal open pocket to keep things organized, and the high-visibility lining fabric comes in handy in low light conditions.
The Cornucopia Daypack shown below is a nice everyday carryall, in a size smaller and more maneagable than the original Cornucopia. It features the same materials with a smaller footprint, a dedicated padded laptop sleeve sized to carry a 15" MacBook Pro, adjustable straps, and a zippered front pocket.
Adding two bags to the Cornucopia collection gives Betabrand customers two other lower-cost entry points to the series and provides more flexibility/funcionality. At the top of the pyramid is the original Cornucopia Bag, which provides a huge carrying volume in a rolltop style. Below that, the Cornucopia Daypack is a versatile backpack with enough space for a laptop and supplies in a low-profile and smaller footprint. Next, the Cornucopia Weekender Duffel is perfect for a wide variety of activities, from a daily gym bag to a weekend hauler.
By adding two new styles, the Cornucopia bag family now covers all the bases and provides utility to a much wider audience. They all merchandise well together, and their smart use of color helps offset fabric minimums.
But perhaps even more importantly, these bags are a solid platform from which to base new edittions, like the Bike-to-Work version (a bag to compliment the Betabrand Bike-to-Work apparel collection), and seasonal print editions that keep keep interest in the Cornucopia line fresh.