Proprietary Research Tool
A desire for better on-the-ground intelligence that informs developmental decision-making led to Dr. Howard Moskowitz. Howard is a renown research scientist, inventor of world-class market research technology and author of “Selling Blue Elephants”, he is the leader in the field of psychophysical scaling and product optimization for consumer product development.
Partnering with Dr. Moskowitz and Fisite Research, we’ve created RapidInsights, a versatile tool that provides us with consumer understanding and insights that enable us to make business decisions quickly, confidently and most importantly ...profitably.
RapidInsights allows you/us to quickly identify and cost effectively pursue only the ideas that yield the greatest impact to your business. It is a consumer centered approach to identifying and optimizing new ideas and products, while providing the critical insights necessary to make design/direction and business decisions.
RapidInsights leverages a proprietary analytical modeling tool (conjoint analysis) that assigns consumer value to each of the components of your offering. Capable of evaluating hundreds of iterations in a single test, RapidInsights identifies the single most effective combination of components that are the most compelling and interesting to your customers.
When your insights are combined with highlighted ideas, themes, niches and mind-sets—you can craft the optimal customer experience, moving to market with increased speed, confidence and profitability.
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