2018
Biti's Hunter X Experience Midnight Freedom
Art & Creative: IO Huy Vo
Motion Graphics & FX: Ca Tran
Production House: WEUS Photography
Client: Biti's Hunter
Agency: Dentsu Redder
The project aimed to visually interpret Biti’s Hunter Experience Midnight Freedom line of sneakers. Through the use of data moshing and pixel sorting techniques, the video portrays the desire for liberation from the turbulence of darkness and power outages that occur at midnight, inspired by the new ‘Midnight Black’ sneaker release.