C4T (Cards 4 Trucks) is a French network of service stations that provide security and peace of mind for logistics companies and long-haulage drivers. 

Cutting edge fuel card technology is available across the network to service and support the drivers throughout their journey, giving them access to secure parking facilities, minimal currency exchange and cargo tracking.  

We were asked to create a holistic brand identity that could be used across their network including the logo form, digital marketing material, strategic messaging and print collateral. Working in close partnership with their COO and executive management we held a series of brand workshops that defined the technology as a core component of the business, its widespread delivery the first of its kind across any fuel network.

We created the brand vision “Fuelling Change”, driving innovation in a product sector that rarely evolves within its model. The logo was formed from a basis of a one-point perspective road, driving towards this future, encapsulated within the fuel cards anatomy. It’s colours reflect the national pride of the state supported service to better connect its composite routes and border patrols. 

To support regional independent design for the service stations offers and facilities the surrounding visual language used a simplistic yet dynamic grid structure to allow for quick creation and ease of use for all levels of staff.