My final year project was an Advertising Campaign module, and for that, my team worked with an actual client to produce a range of collaterals for them. Ours was One Doc, a laser and aesthetics centre with branches across Malaysia. 

Our campaign strategy was to highlight their new laser treatment, and emphasize how the procedures are safe and non-invasive. Thus, we decided to use metaphorical elements like water, leaves, pillows for our TVC idea to indicate comfort and calmness, with feathers being the primary element to represent the laser treatment. 

I was the Creative Director for this project, and came out with the visualisation for the TVC based on a rough idea pitch by my Brand Manager. I drew and coloured the entire storyboard, with the final animatics compiled by a team mate of mine.