This is a re-design for the Bend Film Festival in Oregon. The target audience for this project was hipster type people who fancy themselves as adventurous and unique, looking for a new outlet to meet new people and talk about obscure art.
The way-finding signs were created to be large and hang up on walls or outside on the side of buildings. The fest location is various theaters around Downtown Bend, so the signs needed to be large enough to stand out while still keeping with the vibe of the fest.
