A sideline brand for Clutter Magazine originally conceived in 2008, but only developed as a label in 2013 as a sub-brand for more limited and exclusive toys and other merchandise. The idea is that Toy Mafia would be the darker sibling to Clutter's 'cleaner' look, taking inspiration from things like black metal, biker gang and generally more twisted imagery.

 

Below is the first major graphic for the brand - based on Benjamin Franklins classic  "Join, or Die" political cartoon.

 

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