![ArtDirection branding granola graphicdesign honey ILLUSTRATION package packagingdesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/612a70102447145.5f3d0337b236d.gif)
Product: Honey granola and granola with honey bits
Task: Task was to create label design for Honey granola and Granola with honey bits,
to come up with one design concept that would unite two products but show their differences;
to emphasize naturalness of the product and healthy lifestyle.
Solution: The concept is based on an image of a bumblebee that conveys lightness, optimism
and energy of a new day. Fruits and plants correlate with the basics of a healthy lifestyle of the main
character and focus on the natural ingredients.
![ArtDirection branding granola graphicdesign honey ILLUSTRATION package packagingdesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c2919f102447145.5f3695fc1f3c2.jpg)
![ArtDirection branding granola graphicdesign honey ILLUSTRATION package packagingdesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b86c7b102447145.5f3695fc1d058.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/279728102447145.5f3695fa686fa.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e19e02102447145.5f3699381ebac.jpg)
![ArtDirection branding granola graphicdesign honey ILLUSTRATION package packagingdesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a595b102447145.5f3695fc1e960.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f9fc5f102447145.5f3695fac8b94.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e1cad9102447145.5f36993873a1f.jpg)
![ArtDirection branding granola graphicdesign honey ILLUSTRATION package packagingdesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/397a8f102447145.5f3695fc1e43a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7dd725102447145.5f369938ebe3b.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7fcfbc102447145.5f3695fb332d9.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e244ca102447145.5f369938eb66e.jpg)
![ArtDirection branding granola graphicdesign honey ILLUSTRATION package packagingdesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7cdf24102447145.5f3695fc1d6f0.jpg)
![ArtDirection branding granola graphicdesign honey ILLUSTRATION package packagingdesign](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ef04ed102447145.5f3695fc1ee89.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9f638a102447145.5f3695fba5666.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/22ed45102447145.5f3695fba4ece.jpg)
![ArtDirection branding granola graphicdesign honey ILLUSTRATION package packagingdesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/218ba3102447145.5f3695fc1dd50.jpg)
![ArtDirection branding granola graphicdesign honey ILLUSTRATION package packagingdesign](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4f7ab7102447145.5f3bddca7ce29.gif)
Thanks for watching.
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Client: Honey House
Art Direction: Nastya Lukina
Illustration: Toia li
3D visualization: Maxim Petrov
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