PROJECT BRIEF:
What is the project:
Behind The 'S' is a digital platform that celebrates the unique stories of Pakistanis around the globe, who have contributed to major achievements, but remain hidden gems. The letter S remains open to reflect any and all platforms for example Stage, Song, Scenes, Short, Science, Sequence etc etc. While Behind The S will be kick started by an experimental Podcast series, the bigger picture is to develop an archival digital audio-visual book that highlights these gems, giving them due recognition for their work and making Pakistan surface on the global map
Vision and requirements:
Vision and requirements:
Since Behind The S is an entity of its own, the logo needs to be designed from scratch. We want Behind The S to be taken forward as a brand on its own.
We want the logo to incorporate sound elements to reflect that it's a ‘Podcast’ series and is audio related - for example headphones/audio waves/microphone etc. We’re aiming for something slick and minimalist, yet fun and attractive to the eye. Since we’re publishing on digital platforms, the colors should be trendy and fun, with a touch of a corporate feel (we had purple tones in mind).
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