Задача
Создать логотип и упаковку новой линейки препаратов для полости рта от британской компании Montcarotte Medical. Поскольку набор профессиональный, стиль должен быть строгим и технологичным.
Решение
Решение
За основу концепции созданного дизайна были взяты принципы минимализма и читаемости швейцарской типографики. Также было принято решение использовать фотографию грейпфрута, как графическую доминанту. Не только потому, что фото вызывают больше доверия, но и с целью выделяться на полке среди конкурентов.Конструкция из шестиугольников является самой прочной в природе, поэтому именно она является метафорой зубов в логотипе, символизируя прочность, надёжность и технологичность.
Task
Create a logo and packaging for a new line of Rapid products from the British company Montcarotte Medical. Since the set is professional, it is necessary to create a sense of reliability and technological efficiency with the help of the company style. The style and principles of Swiss layout are appropriate.
Solution
The concept of the created design was based on the principles of minimalism and readability of Swiss typography. It was also decided to use a grapefruit photo as a graphic dominant. Not only because the photos are more credible, but also to stand out on the shelf from competitors. The hexagon construction is the most durable in nature, which is why it is the metaphor for teeth in the logo, symbolizing strength, reliability and manufacturability
Create a logo and packaging for a new line of Rapid products from the British company Montcarotte Medical. Since the set is professional, it is necessary to create a sense of reliability and technological efficiency with the help of the company style. The style and principles of Swiss layout are appropriate.
Solution
The concept of the created design was based on the principles of minimalism and readability of Swiss typography. It was also decided to use a grapefruit photo as a graphic dominant. Not only because the photos are more credible, but also to stand out on the shelf from competitors. The hexagon construction is the most durable in nature, which is why it is the metaphor for teeth in the logo, symbolizing strength, reliability and manufacturability
