"we shape our buildings thereafter they shape us" This is the slogan of the CES company, it is a contracting
and engineering company characterized by its unique , distinctive and outside the box designs so it was necessary to create a distinctive visual identity.
In the logo construction, some geometric shapes were adopted to give a sense of stability, strength and clarity with the addition of aesthetic decorative endings for the letters inspired by the serif font to give a feeling of attractiveness and prosperity.Combining of geometric shapes are used to create symbols and make a pattern from it with the addition of saturated colors for attention and make a sense of clarity and simplicity.
