An intelligent transportation system (ITS) is the use of information and communication technology. The market opportunity for ITS technology is growing rapidly. This rate will only accelerate as ‘converged technology’ – such as smartphones and other portable devices (PDAs) – becomes an enabler for higher consumer expectations. Already, the race is on to design systems that will offer an integrated consumer experience combining navigation and entertainment needs with security requirements through advancements in sensors, camera technology, product-to-product interaction etc.
This project was not only conduct research to assess what the next generation of ITS technology must offer but design high-level scenarios to appeal to the unmet needs of future consumers.