THEM OR REALITY (Campaign Design)

abstract abstract illustration Event Event Design graphic design ILLUSTRATION visual identity black and white Campaign Design grids

THEM OR REALITY presents a program of debates and performances, involving different perspectives and practices, to propose a reflection on personal identity, working in this sense on different individual realities.
In this context, THEM OR REALITY sessions promote reflection on the systems of being of individuals - which existence is limited and threatened by external forces and pressures.

The idea behind the visual identity is, therefore, individual expression, showcasing different realities through the lens of drawing and painting, using paper and ink as a medium of self-expression and reflection. In contrast with that, the visual identity made use of cold and stiff lines that bring structure to the identity as a whole.

"The eyes are meant to see, and what the eye´s see only the drawing know´s" -Almada Negreiros