Casa Children's Charity Campaign.
Agency: Amazon Advertising, San Francisco.
Art direction: Tonya Merke, Lynda Pearson.
Art direction: Tonya Merke, Lynda Pearson.
Photography: Grant Delin.
A national campaign for CASA, a service that promotes court-appointed volunteer advocacy for abused and neglected children so that they can thrive in safe, permanent homes .
The back story along with the beautifully shot portraits by Grant Delin were supplied as the starting point for these illustrations. This was a public awareness campaign designed to show 'real' kids who have been helped by the charity and to encourage potential advocates to step forward. Whilst we needed to allude to their troubled past it was important that we emphasised the positive outcome that has been achieved for these children.