CLOVERKADA (SOLID AND PAGKAKAIBIGAN)
Client:
Leslie's Clover chips
Big Idea:
FRIENDCHIP NG CLOVERKADA
Tagline:
Simut Sarap Kasama!
The objectives of this campaign is to strengthen brand affinity for clover chips among teens as a more reliable brand they can trust because it's their 'nakasanayan na/ nakalakihan na brand'.
Key Visual
Campaign Concept:
Timeline of Friendship (Childhood of teenage life)
Social Media Efforts
YouTube
Twitter
Instagram
Facebook
Out of Home Ads (OOH)
LED Billboard
Lamp Post
Sari-sari Store
Transit Ads
LRT Handrail
LRT LED Wall
Stairs
Bus back
Waiting Shed
In Store
On Ground Activation
Campaign Radio Ad
Team:
Andrea Furio
Arlyn Ansing
Samuella Caballero
Mark Anthony Elsisura
Andrea Mae Furio
Dennis De Guzman
Joana Juntilla
Rona Madrigal
Miguel Torres
Marjorie Zamora
Arlyn Ansing
Samuella Caballero
Mark Anthony Elsisura
Andrea Mae Furio
Dennis De Guzman
Joana Juntilla
Rona Madrigal
Miguel Torres
Marjorie Zamora
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES
COLLEGE OF COMMUNICATION
ADVERTISING & PUBLIC RELATIONS
BAPR 2-2D
