Transumanza is a millennial tradition, present in many countries that last year became a UNESCO world heritage. 

It is a migratory phenomena of sheep, cows and shepherds that move from hills or mountains site to flat land and vice versa according to the season.

Amatrice Transumanza is a coordination group that manages social events related to that phenomena in Amatrice, a mountain village which has a long pastoral history.

The font chosen is Helvetica, a neutral and durable font that match perfectly with traditions

The colour chosen is dark green that reminds the "tratturi" which are the typical green path that link the mountain site to the flat land.

Finally the icon represents a shepherd holding his stick that forms the Brand name initials (AT).