The Attitude Adjustment Brand Workshop
Brand Strategy / Identity / Graphic Design / Public Speaking
I created this half-day (4-hour) step-by-step discovery and strategy session that combines Sally Hogshead's proprietary research on the brain science of fascination using her How To Fascinate program in tandem with my How To Avoid One Night Stand Marketing process which teaches the 5 fundamentals of branding and marketing. The brand identity of my workshop has created instant credibility and makes sales an easier process because great design removes most of the trust issues when selling.
A Customized 32-Page Brand Strategy Book
I wanted to design something memorable and practical when it came to a brand strategy guide. So I created this brand manifesto piece using the content from the half-day discovery and strategy workshop. Every business I've worked with struggles with clarity and communicating their highest distinct value. I have never been given anything like this book to use as a designer when I'm building their visual identity. So I developed exactly what I wish a company or personal brand would have given me to make my job easier.
The Workshop Experience
The Result: Overnight Brand Transformation
The transformation that happens after one of my workshops is immediate brand alignment. The How To Fascinate program helps me develop a brand in hours not months but the challenge was there wasn't a template or time table for a business branding workshop. Out of a 100 Fascinate Certified Advisors I realized I was the only one at the time focusing on using the tools to build a business brand. So I had to create the outline, keynote slides, identity, a 4-hour experience, and all collateral from scratch. I realized the success of what I created when a client told me at the end of a session I'm not charging enough.
Presentation Slides
No one is sitting through a 4 hour presentation with boring ass slides filled with bullet points and bad fonts. Slides are suppose to simply communicate a point, they are not your presenters notes for all the world to see. Here is a sample of some of the slides I use in a workshop.
