HARIBO 100th anniversary concept
scope: art direction, packaging
scope: art direction, packaging
client: fictive / school
team: Aymane DEFFAIRI & Archibald PART & myself (Kimberley SA)
The world famous candy brand and french leader of the sweets’ market, HARIBO, is celebrating its 100th anniversary in 2020. As a centenary is a major event, we had to create a special logo and a new visual identity that is just as fun, festive and yummy !
