I started with exploring typefaces by combining an arsty, caligraphic type with a clean, modern subheading. I also sketched four ideas that incorporated the button and sewing needle into the type to give it the organic thread-like appearance. 

I set up the spot colors for the color scheme and settled on the typefaces that I believed complimented each other best. 

A quick composition of the design that was decided upon. 

The reference image and development process of the button. I experimented with shading and simple light reflections.

The final button designs were fairly simple in comparison to the development designs so as not to conflict too much with the main type. 

(For added experiementation, and for fun, I added more gradients and cast shadows to try to achieve a more realistic render.)

Four possibilities for color combinations. I think the fuschia and teal colors worked well together, more so with the darker pink over the lighter blue, which ultimately was the chosen color scheme. The buttons became more transparent so they wouldn't clash as much with the type. 

Some revisions were necessary, such as seperating the w and A. When the characters connected, it looked more like an R. It was also important to make the subheader stand out more from the background button. 

Finished Product