The New Mexico Department of Transportation (NMDOT), US
Illustrations and art direction for this 3 different commercials for TV for the New Mexico campaign about if you drink, do not drive. Being safe this summer is top of mind. And as always, if you’re drinking,
designate a driver and get home safely. Help #ENDWI.
Storyboard for Endwi/Justdrive/Bklup videos
Studio animation:Halflife digital
Broadcast Creative Director: Nick Tauro
Music: Helen
Illustrations and art direction for this 3 different commercials for TV for the New Mexico campaign about if you drink, do not drive. Being safe this summer is top of mind. And as always, if you’re drinking,
designate a driver and get home safely. Help #ENDWI.
Storyboard for Endwi/Justdrive/Bklup videos
Studio animation:Halflife digital
Broadcast Creative Director: Nick Tauro
Music: Helen
The new summer ENDWI campaign is unlike anything The New Mexico Department of Transportation (NMDOT) has done before. Colorful animation tells the story of the effects of drinking and driving during the pandemic. The choice to animate the spot emanated from the need for production teams to work remotely — no more big sets with crowds of extras. Collaboration was key. Directors, illustrators, writers, animators, editors, graphic artists, and music composers among others, all came together virtually to tell this timely and consequential story.
There were challenges to this new way of working. The collaboration spanned time zones via phone calls, texts, emails, and Zoom meetings. An easy decision when meeting in person could now stretch hours. Processing power was needed to render all the animated sequences adding time for each edit as the layers in the animation grew. Every element on screen has its own motion and behavior. One change would set off a chain reaction, affecting all the animated layers below it. As opposed to shooting live action where most of the work is on the front end, a long, animated sequence bears its heavy lifting through the post-production process. Mostly this was done remotely; however, there were a couple times the crew got together in the studio to finalize cuts. Everyone got tested, wore masks, and adhered to social distancing.
Some illustration frames from the commercial:
There were challenges to this new way of working. The collaboration spanned time zones via phone calls, texts, emails, and Zoom meetings. An easy decision when meeting in person could now stretch hours. Processing power was needed to render all the animated sequences adding time for each edit as the layers in the animation grew. Every element on screen has its own motion and behavior. One change would set off a chain reaction, affecting all the animated layers below it. As opposed to shooting live action where most of the work is on the front end, a long, animated sequence bears its heavy lifting through the post-production process. Mostly this was done remotely; however, there were a couple times the crew got together in the studio to finalize cuts. Everyone got tested, wore masks, and adhered to social distancing.
Some illustration frames from the commercial:
