IKEA Watering Can promotion
This was an assignment done as part of IKEA's hiring process. The brief asked to create a thread of communication to sell the IKEA PS Watering Can while keeping in mind the IKEA brand identity and form language. The brief asked for a billboard, display backdrop and a table talker for the restaurant.
To start the brief I looked into IKEA's brand guidelines and then continued my research by visiting the store in person and taking photos for reference. I also bought the watering can to use for product photography at home.
Billboard ad showing a gardening storyline using the watering can.
A closer look at the ad.
The table talked which is double-sided. It entices the customer to pick it up and learn more about the product.
The design for the table talker.
The display wall which uses a simple pattern, the square shows the placement of the stand with the watering cans on it.
Thanks for looking!
