A pitch for a renamed, redesigned Nya Arlanda – a magazine for those who live near, work at or visit Arlanda, Sweden’s biggest airport.
Dummy covers. Important features: a celebrity, environmental responsibility, VIP offers for those living near Arlanda
The logotype is based on the typeface Kinescope, with the letters G and a edited for better proportions and legibility. Original to the left
More covers. Above: celebrities. Below: Less well-known local profiles. A politician and the owner of one of the dog-care centers serving Arlanda passengers
Intro spread with editorial, a bit of luxury and a Q&A
Portrait interview spread
Eco-friendly landing. Infographics spread meant to explain different aspects of the airport, air travel and technology in a fun and eye-catching way. Graphics by Martin Ek
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