ADIDAS
ZX 2K Boost Campaign
Adidas launched in Italy the new model ZX 2K Boost, and to do that they chose 3 famous italian rappers: Charlie Charles, Marracash and Fabri Fibra. I have been asked to work on the pictures, adding the copy with an original lettering which recalls the softness of this particular model of shoes. So I chose to draw some round and sinuous lettering, with a treatment similar to the shoes' sole, integrating them with the personalities.
Charlie Charles
Record Producer and DJ
Marracash
Rapper
Fabri Fibra
Rapper
Making of
Charlie Charles - Beat
Credits:
Lettering and Illustration: Davide Pagliardini
Photo Retoucher: Carlos Zangheri
We Are Social
Account Director: Monik Ruffo
Account Manager: Stefania Caprera, Lorenzo Fabaro
Account Executive: Francesca Tadini, Andrea Testa
Creative director: Andrea Fumagalli
Art Director: Ilaria Biani, Gabriele Bassetto
Copywriter: Francesco Ravelli
WAS Studios Production
Producer: Andrea Stabilini
Photographer: Alvise Guadagnino
Thanks!
