McDonald's Milkshakes
The Brief
McDonald's milkshakes, though not new, were not as popular as other items on the menu. The task was to communicate their tasty goodness and that they were available at Dessert Kiosks located island-wide.
The Idea
Milkshook—because once you've had a taste of these shakes, you're hooked.
(Winning campaign in DDB Apprentice 2008.)
The Brief
McDonald's milkshakes, though not new, were not as popular as other items on the menu. The task was to communicate their tasty goodness and that they were available at Dessert Kiosks located island-wide.
The Idea
Milkshook—because once you've had a taste of these shakes, you're hooked.
(Winning campaign in DDB Apprentice 2008.)
Print advertisement
Billboard
Ambient advertisements
Online banner (creative buy) that sucks in the entire Yahoo! home page
From the era of Facebook Groups, before Facebook became the biggest gift to advertising
