Client: TESLA
Brief: The most efficient electric car in the world. Unbeatable car technology.
Insight: People have unrealistic expectations for the future.
Idea: Tesla takes you into a world upside down.
Media communication: OOH, Video, Digital, Key Visual, Innovative Media, Activation
OOH
Three days before the launch of Tesla, overturned cars will appear in the city - without any specific message.
VIDEO
The day before, the teaser will appear on Instagram, Facebook and You Tube.
DIGITAL
On the day of the launch, TESLA performs live on Facebook, Instagram and You Tube, with Elon Musk on topic: Fast ‘N Silent. 10 seconds before, the screens of those who are live return.
When the time expires, the KV appears announcing the launch of TESLA in Romania and unlocking the registration for Test Drive (limited places).
KEY VISUAL
INNOVATIVE MEDIA
SHOWROOM ACTIVATION
At the entrance, your hologram image is projected on the ceiling.
You can try the new TESLA and enjoy an upside-down experience!
When you touch the digital sphere, you can find out the features of the TESLA models.
The digital sphere uses interactive holographic projection technology based on touch sense. Touch and display information and features about the model (eg: min. Range 350 km).
