Brief
Cancer Research Malaysia (CRM), a non-profit cancer research organization
based in Malaysia, aims to reverse cancer through research. However, they were little known
and their cause faced a lot of skepticism from Malaysians.
Solution
To generate more awareness on the importance of cancer research,
we reversed World Cancer Day and created the inaugural World Reverse Cancer Day,
an annual event aimed at educating the public about CRM’s efforts to reversing cancer.
Kancil Awards 2018
Bronze - Brand Identity Design
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ECD: Chan WoeiHern, Mun Tuck Wai
Head Of Art: Norman Tang
Head Of Art: Norman Tang
Copywriters: Chan WoeiHern, Ruzen Chung
Designers: Norman Tang, Lee Hui Ru
Designers: Norman Tang, Lee Hui Ru
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