D&AD New Blood Awards / YULA
Copy-led campaign for an energy drink
Copy-led campaign for an energy drink
Following the 2019 D&AD New Blood Awards brief set by YULA I created a copy-led campaign that highlights the brand's eco-friendly origin and aims at making their product the go-to natural energy drink.
This was achieved by taking all necessary steps - from gathering information on the client and their product to determining the goals to be reached with the campaign to proposing the strategy and executing the first visuals.
A short draft of what the mountain biking ad might look like. | The music used in the video is "Action Sport" by AShamaluevMusic and "Garden Music" composed by Kevin MacLeod (incompetech.com), licensed under Creative Commons: By Attribution 3.0 (http://creativecommons.org/licenses/by/3.0/).
