PENGUIN RANDOM HOUSE "BUY ONE GIVE ONE" CAMPAIGN FOR ZULILY
For every book purchased on Zulily from this campaign, Penguin Random House donated a book to a school library that had been affected by the recent hurricanes. I concepted, designed and art directed the photography and styling for this campaign. I also modified existing illustrations to include books. Final assets included product page banners for desktop and the mobile app, homepage filler tiles, and email banners.
Role: concept, design, photography art direction, illustration, stylist
Role: concept, design, photography art direction, illustration, stylist
CAMPAIGN TILES FOR HOMEPAGE AND EMAIL
EMAIL HEADERS
PRODUCT PAGE HEADERS
