The battle to be fought is another
Greenpeace Italia
OVERVIEW
Greenpeace wants to invite Italian citizens to ask the government to review its priorities in terms of public restart funds’ allocation. In fact, due to Covid-19 pandemic, humanity has a historic opportunity: rethink society and restart it from welfare and from ecological enterprises. How much are investments on polluting activities? The pandemic has shown us that the society does need completely different investments: in education, medical care, public transports, and sustainability.
OOH
The campaign’s concept is visualizing what we actually need inside shapes of tanks, guns, military planes and chimneys. Because the battle we need to fight today is for sustainability and green energy. The campaign was spread in Rome and Milan.
SOCIAL MEDIA
In order to valorize the creative concept, the campaign was adapted to social media through animated gif.
Agency Latte Creative, Creative Director: Lorenzo Terragna, Art Director: Beatrice Maggipinto, Graphic Designer: Chuihui Wang, Copywriter: Nicole Romanelli.
