The purpose of this project was to create an Arabic adaptation to an existing Latin Logo. I decided to work on the Toblerone logo, being a huge fan of the logo and the chocolate itself. I started by hand sketches which evolved to the finalized Arabic logo. The lettering was developed based on research that covered Arabic scripts and calligraphy techniques.
Analogue sketches
Final Arabic Toblerone logo adaptation.
Photograph: Mondelēz. Retrieved from https://www.confectionerynews.com/
Simulation of what the Arabic adaptation of the Toblerone logo would look like on an actual product.
