ICMA-RC | Design Highlights
As the Sr. Designer for the Digital Marketing Team and Digital Marketing Initiative project spearheading a preliminary design refresh while working on a complete brand overhaul.
These are select designs that stand out from the plethora of projects that have been developed and launched by my team.
retirewell series:
The idea was to entice account holders to take charge of their retirement accounts for their enjoyment, but for them to also have a better grip on how their accounts work and how they can direct the strategies to reach specific goals of theirs. Each email is topical and targeted specific aspects of what to expect when dealing with these accounts.
We also prototyped some social media posts to coincide with each topic to help push subscribers/followers to inquire more in-depth information.
Retire Well Series
Final Drafts Below...
retirement 101:
Another campaign aimed at guiding retirees to be empowered and to take control of their accounts. Each email is session oriented. Also, the mobile app for managing their accounts is being promoted as well.
New Participant On-boarding Series Concepts and Final Design(s)
roll over & account aggregation:
To drive customers to view videos highlighting how account aggregation and rollover's work. Clarity through the multimedia links and a contextual link for more comprehensive information and tools.
Rollover and Account Aggregation
adams 12 email:
Promoting the importance of saving for the future and the 403b retirement supplemental plan.
March Madness Email:
To ride the tide that is March Madness; the sales team decided they wanted to incorporate the spirit as much as possible, without treading on the lines of being a sports industry themed email.
Final/Approved Version | Version (Page) 4 out of 5
Roll In Email:
This email was to highlight the importance of account consolidation and the benefits of doing so.
Final/Approved Version | Version (Page) 1 out of 4
resolve to save:
This campaign was to nudge participants into contributing to their accounts in the new year.
Final/Approved Version | Version (Page) 4 out of 4
guided pathways ideation:
We were playing with new looks for a concurrent email series that was long overdue for a make over.
Final/Approved Version | Version (Page) 1 out of 4
spring email:
Playing with the theme of spring flowers and renewal; this email's aim was to connect participants and account representatives.
Final/Approved Version | Version (Page) 3 out of 6
valentine's day email:
Love was in the air and we wanted to use the theme of the month to once again connect current participants with account experts and representatives.
Final/Approved Version | Version (Page) 7 out of 10
realized retirement newsletter:
Coming up with fresh ideas that didn't deviate too far from where the current brand lies aesthetically and what they were comfortable with doing when the development phase was initiated. Many variants were created to get a proper idea of what we could and couldn't do.
retirement 101 (Version 2):
This was round 2 of the design phase for this particular campaign. Much feedback was given and we adjusted accordingly. A cleaner; more business oriented and neutral design was what was desired. These versions were approved for development.
National Retirement Security Month Email:
Concepts for the retirement security month announcements. We played with both photography and illustration to figure out what direction would fit best for this campaign. Ultimately, we went with the articles stacking on top of each other using photographic images to coincide with the topics being promoted.
457 microsite:
Design mockup for a microsite containing information on specific retirement plans. One page site design with anchor links to each section. Design had to be congruent with current design standards and adherence to their current brand guidelines. This was to be developed by ICMA-RC's web dev team; slated for launch in Spring 2021. Featuring video embeds and two interactive savings calculators.
