Graphic design in marketing, is an artform that involves the combination of text and pictures used to create logos and advertisements for your message. The logo and design behind a strong brand becomes instantly recognizable for your core target audience. Think the Nike ‘swoosh’, the bitten apple of Apple, or the golden arches of McDonalds and you can see how a brand can become synonymous with its logo.

Sometimes people make the mistake of assuming that a good brand design is the ‘cherry on top’ for a company but really, it should be treated as so much more. Your brand message, design, and logo have to resonate with your target audience. It should be one of the first stones you lay instead of one of the last.

The Art of Persuasion

Graphic design at its core when used for marketing purposes, is the art of persuasion. Your designs should compel a customer to trust your brand, buy into what it offers, and eventually make a purchase. The visual and creative elements used as a part of your brand are vital to the success of your business.

Whether you are marketing a product in a magazine, using Facebook Ads, or via any other digital marketing avenue, the first thing prospective customers will see is an image. That image has to draw them in enough to read the text. If you had an advertisement with just text, would you expect people to read it?

To sum up, graphic design and marketing need each other and your business needs both. Below are some reasons why graphic design is important for your business:

It communicates your brand values

Through creative designs, a graphic designer is able to communicate to your target audience. They can let your potential customers know of the values that your brand is proud of. The images are designed to deliver a message and help define your business as a brand.

< >It helps to develop your brands identityImages speak louder than wordsBehance on a regular basis. Marketing and graphic design go together and when done to a high quality, you can expect both to have a major impact on the success of your business.