It all starts with a world burning.
January 2020. Australia is devastated by violent wildfires due to the highest warm level recorded in history.
Then, suddenly, BOOM! A superpower drone-strikes and kills a high-ranked middle-east military commander, leading to an international diplomatic crisis. To make matters worse, his country fires a missile at a passenger plane, taking it down and killing all its passengers and crew “by mistake”. Simultaneously, somewhere in Eastern Asia, people start losing taste and olfaction. Then they oddly die. The killer? A violent virus named Covid-19 spreading after someone ate a pangolin which ate an infected bat. In less than a week, the amount of deaths skyrockets and governments order lockdowns and declare nationwide emergencies. In February, astrologists observe an asteroid threatening to crush over the planet. Finally, the spacestone becomes an Earth’s satellite. Now declared a global pandemic, Covid-19 rages over Central Asia and Europe. Mid-March, the whole world is locked down without permission to go outside. Out of panic, some people try to leave their house for fallout shelters, others buy so much pasta and paper rolls that it leads to a shortage. To make it worse, fires broke out in Chernobyl and create a radioactive cloud. 3 days later, a hard sulfur smell strikes in major cities like Paris and Miami... But it was without counting on the petrol barrel price dropping down to negative for the first time in history. Because now, it’s also the worst global economic crisis since the Great Depression. While Covid19 is still spreading, a mad scientist dispenses chloroquine, an apparently “miracle cure” to his patients without telling them. One died. Finally, as if nothing has happened, an extraordinarily rich weed-smoking tycoon live-launches a manned space rocket to ultimately go to Mars.
Well, it’s only June and we haven’t even reached climax yet.
Then, suddenly, BOOM! A superpower drone-strikes and kills a high-ranked middle-east military commander, leading to an international diplomatic crisis. To make matters worse, his country fires a missile at a passenger plane, taking it down and killing all its passengers and crew “by mistake”. Simultaneously, somewhere in Eastern Asia, people start losing taste and olfaction. Then they oddly die. The killer? A violent virus named Covid-19 spreading after someone ate a pangolin which ate an infected bat. In less than a week, the amount of deaths skyrockets and governments order lockdowns and declare nationwide emergencies. In February, astrologists observe an asteroid threatening to crush over the planet. Finally, the spacestone becomes an Earth’s satellite. Now declared a global pandemic, Covid-19 rages over Central Asia and Europe. Mid-March, the whole world is locked down without permission to go outside. Out of panic, some people try to leave their house for fallout shelters, others buy so much pasta and paper rolls that it leads to a shortage. To make it worse, fires broke out in Chernobyl and create a radioactive cloud. 3 days later, a hard sulfur smell strikes in major cities like Paris and Miami... But it was without counting on the petrol barrel price dropping down to negative for the first time in history. Because now, it’s also the worst global economic crisis since the Great Depression. While Covid19 is still spreading, a mad scientist dispenses chloroquine, an apparently “miracle cure” to his patients without telling them. One died. Finally, as if nothing has happened, an extraordinarily rich weed-smoking tycoon live-launches a manned space rocket to ultimately go to Mars.
Well, it’s only June and we haven’t even reached climax yet.
WHOEVER WROTE 2020: WE'RE HIRING.
BETC x SYFY - EU Outdoor campaign - "Science-fiction looks better on TV"
AGENCY: BETC
Agency Management: Mathieu LAUGIER, Aude DEVAUX
Executive Creative Director: Olivier APERS
Creative Director: Guillaume REBBOT
Art Director: Eva SGARRO
Copywriter: Jules RHETY
Copywriter: Jules RHETY
