More than 300 artistic and artistic individual prints have been distributed in Penguin Random House globally. Their aim, together, is to promote a shared love for reading through collaborations to help develop stories and convey ideas that educate, entertain and empower people and link them with readers around the globe.

The vast publication portfolio dates from the 1800's and includes books and items for readers of all ages at all stages of life. It encourages writers to carry out their best work and discover new creative ways to deliver stories and concepts to the world's audiences. Taking advantage of the international presence, integrating emerging technology and partnering with writers at each point of the publication process

The brief wanted me to redesign the Penguin books website that's responsive. At the beginning of 2015, Google revealed it would have moved down its search results list all websites which did not adhere to a compliant web strategy. I'll also need to explain my understanding of the concepts of responsive web design. By developing a responsive website and present a complete user experience from the landing ,registration (form), to purchasing and a check-out .  

Looking at the current Penguin website i saw a gap which gave me an opportunity to use the beautiful book covers as the main attraction, giving me an innovate idea which i used to create an bookshelf type of experience you'd get if you had to buy a book in real life.This also gave me freedom to use the Penguin colours to create a simple modern design which also gave the books the stoplight. 

The menu design was a mixture of both the Amazon menu & the UK Penguin menu design. The reason i picked this was because the Amazon menu had a better checkout journey while the design was from the UK Penguin website