Nvidia designs graphics processing units for the gaming and professional markets, as well as system on a chip units for the mobile computing and automotive market. They are the most well known GPU manufacturers and are a leading company in the industry. They innovate in areas such as AI, Super Computing and Video Graphics.

This is a visual redesign for Nvidia and will focus around marketing their 30-series graphics cards through messaging. (All images used are press images).

Keeping the spiral part of the logo was very important. Without the connection to the original, the proposed one would feel disconnected and lose any meaning.

To Nvidia, the mark represents an all seeing eye in search of constant innovation and the future. Knowing Nvidia of how they are seekers of innovation and are never afraid to be the first to a new idea, replacing the symbol was never a thought.

Mood Board & Exploration 

When processing how to market a product, we have to break that down into what it can do. Anyone with a personal computer needs a GPU, but there are very different people who have different needs for that GPU. 

For the most part, these consumers can be broken up into 3 main divisions of needs: Gaming, Creative, and Artificial Intelligence. Making specific marketing messaging targeting those divisions allows for a more effective and successful campaign.