The project is for @solotatiana, who is energy coach. She was launching free marathon for people to practice "The boomerang of good".
The idea is about producing and projecting good towards people. It is not only generating positive energy inside a person, but also turning on the good light inside other people.
Similar attracts.
I've started with listing down associations with the phrase "The boomerang of good". It came up to: good, karma, laws of attraction, love, charity, goals, comfortable. Several sketches have been created as well as for Instagram stories and A4-format check-list.
I've played with lettering for the naming of the marathon. Different shades of violet have been used as well as the level of thickness.
As the result the client has chosen full letter words for logo.
Instagram Stories:
Check-list:
