LULULEMON
2020 MEN’S CAMO COLLECTION
ROLE:
ART DIRECTION
STUDIO:
LULULEMON IN-HOUSE CREATIVE
2020 MEN’S CAMO COLLECTION
ROLE:
ART DIRECTION
STUDIO:
LULULEMON IN-HOUSE CREATIVE
Men’s product campaign highlighting lululemon’s camo jacquard collection, designed for both run and train. The jacquard weaving technique is a practice of knitting dyed nylon yarn to create beautiful textured patterns that move along with you. This practice represents a unique balance between creativity and technique, and this spring, we are bringing it to you in a timeless camo print.
