The New Balance white sneaker has become synonymous with Fatherhood. So, when Rebel Sport
had 40% off all New Balance on Father's Day, it seemed like a "Dad Shoe" opportunity too good to be true.
There was just one problem...
Fashionistas from around the globe have been ripping off your Dad's style; and in particular - his shoes.
But, when NZ Fashion Week decided to hold its Grand Finale on the same day as Father's Day,
fashion had gone too far. So, Rebel Sport struck back with a fashion show of their own.
Fathers of Fashion showcased an array of familiar Kiwi Dads strutting the catwalk, resplendent in Rebel Sport "Active Casual-Wear" and New Balance "Dad shoes".
The brand activation, radio, print and social campaign was a hit with Dad lovers across NZ.
Radio 30" - Fathers of Fashion - Social Cricket Dad
Radio 30" - Fathers of Fashion - Doggo-Jogging Dad
Radio 30" - Fathers of Fashion - The Dad Coach
Credits
Chief Creative Officer - Regan Grafton
Creative - Kent Briggs
Creative - Tim Thach
Creative - Sam Henderson
Business Director - Patrick Hancock
Account Director - Daniele Lowe
Client - Liz Hanrahan
Client - Fiona Stewart
Creative - Kent Briggs
Creative - Tim Thach
Creative - Sam Henderson
Business Director - Patrick Hancock
Account Director - Daniele Lowe
Client - Liz Hanrahan
Client - Fiona Stewart
