Every year DART, Dallas Area Rapid Transit, produces an updated version of the business plan for the Board and key executives. I've never seen the inside, but I am given a new agency initiative, or series of initiatives to visualize each year.
In Fiscal Year 2021, DART began to move into more advanced stages of capital projects, and also began a comprehensive overhaul of the bus network.
The cover for the new business plan created a infographic referencing two major construction initiatives: Silver Line Regional Rail (providing a new airport connection) and the D2 Downtown Dallas subway; the bus network redesign; and ongoing technology-focused projects: GoPass app updates, GoPass Tap transit cards and digital interactive kiosks.
After DART won a 2019 innovation award for the agency's updated transit app "GoPass", said app became the theme for the 2020 Business Plan cover. I was tasked with creating an attractive visual representation of everything the app currently does (ticket sales, fare capping, way finding, etc.) and proposed future innovations (ride share integration and more).
The 2019 themes I was given were "Mobility as a Service" and "The Station of the Future". Lyle Miller, DART Senior Manager of Creative Services had created this illustration for a design project that was cancelled. By using icons on top of the illustration I effectively created an infographic of "the Station of the Future", which became the cover for the 2019 Business Plan.
