Babysit Kim
An augmented reality experience about protecting children and the NCMEC
GRPH 321
Fall 2020
Fall 2020
For our final project for Graphic Design II, we were to design an augmented reality experience with a topic intended to sway the audience. Using Zapworks studio, I combined illustrated graphics, audio, and animations to aid in the experiential aspect of the project. At the beginning, I was lost on what I wanted to do. I struggled choosing an interesting topic, deciding how to utilize the application to the best of my ability, and applying all those elements to create something effective.
Eventually, I decided on a “campaign” like topic of protecting children. I had to let this idea marinate for a bit, and I figured it was the topic that stood out to me the most when it comes to adhering to the parameters. The problems I had the pressure of solving, though, was building the tension that I wanted, creating a useful purpose for the augmented reality aspect, and figuring out a timeline that would be both realistic and challenging to undergo. I spent a lot of time brainstorming how to apply augmented reality effectively, and I thought about how to evoke a sort of empathy from the viewer to get my point across.
Rough creative brief
Before I stressed myself out any further, I briefly jot down my creative brief with my intentions for this project: highlighting how vulnerable and susceptible to danger children really are. Then, to figure out how I wanted the augmented reality to map out, I needed to outline the abilities and restraints from Zapworks by following tutorials. Using the tutorial pieces, I played around with the kind of animations I possibly wanted to do and practiced making demos. Once I had a hand in using Zapworks and everything made sense to me, I created a mapping board of how I expected to create the experience and its sequence.
Sequence map
Once I decided I wanted to use trivia questions, I went on the NCMEC website for some facts to incorporate. I chose the ones I felt were relevant to introducing my topic so that the walkthrough of the sequence made sense. Then, I spent quite a bit of time illustrating all the components to be augmented. Since I wanted the topic to be introduced casually and relevant to the youth, I chose a children’s book style of graphics and found lots of inspiration for that. My intention for the trivia aspect of the experience was not only to urge the viewer to explore the augmentation, but also to demonstrate how easy it is to lose track of children. The questions themselves are meant to be a distraction from Kim.
Early drafts of the main poster
