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Carrefour - Rethink Ink

How could we convince people to buy soon-to-expire veggies? 
By turning them into ink.




Client: Carrefour
School: Miami Ad School Madrid
Art Director: Sharon Cordon
Copywriter: Leire Jauregibeitia


Carrefour - Rethink Ink
Published:

Carrefour - Rethink Ink

How could we convince people to not always pick the shiniest looking veggies and actually consider the ones about to expire as well? Turn them in Read More

Published: