Kalina Doneva's profile

UNICEF - There's no recess for bullying in school 2018

As the copywriter for the campaign "There's no recess for bullying in school" I was responsible for crafting the texts on all advertising materials - TVC, radio spot, VR video, and animated video. I was working alongside my colleagues from Havas. With the professional animator Asi Petrov we developed a minute and a half long video showing what kinds of bullying a kid can encounter in school.
The animated video:
The radio spot:
UNICEF - There's no recess for bullying in school 2018
Published:

UNICEF - There's no recess for bullying in school 2018

Published:

Creative Fields