Young adults are the future of America and their story matters. I Vote Because gets the attention of this target audience through innovated media choices and the use of technology. The youth have an eye for the digital world and appreciate what other young people think. They love to interact with media. I Vote Because uses this to their advantage by the sharing and telling of stories.
Interactive Billboard using twitter and SMS messaging
Promotional Sticky Notes that would be left in places for people to write on and to interact with as they tell the story of why they vote
