Peet's Bottled Iced Tea
Packaging / Point-of-Sale System
Peet's Coffee and Tea, a renowned brand in American coffee and tea industry, was elephant ideas & design's long-term client. Elephant's creative director, Phillip Ting was the lead designer on their existing coffee and tea packaging while he was still at Enterprise IG.
So when Peet's Coffee and Tea decided to extend their product line to bottled iced tea, once again Elephant Ideas & Design has the privilege to design the first generation of the packaging. s-lim worked with the design team to create the packaging for this newly launched product, as well as leading the team designing their Point of Sale system in Peet's store, such as counter signs, fridge graphics, customer coupons and many more.
Created while at Elephant Ideas & Design
Creative Director: Phillip Ting
So when Peet's Coffee and Tea decided to extend their product line to bottled iced tea, once again Elephant Ideas & Design has the privilege to design the first generation of the packaging. s-lim worked with the design team to create the packaging for this newly launched product, as well as leading the team designing their Point of Sale system in Peet's store, such as counter signs, fridge graphics, customer coupons and many more.
Created while at Elephant Ideas & Design
Creative Director: Phillip Ting
All photographs are courtesy of Elephant Ideas & Design
