Pepsi Full of Detroit Soul
Pepsi tapped me to create an illustration for their new Full of Detroit Soul Advertising campaign. The "soul" in the phrase makes me think of the uniquely creative people that live and thrive in Detroit. The phrase also makes me think of Detroit being the Blackest city in America and its influences on our food, neighborhoods, and how people exist here. It also makes me think of Detroit's entrepreneurial spirit and how everyone in Detroit has a hustle, if not two, or three. We blend creative practices, disciplines, worlds to create our unique style, culture, and beauty. Those elements are what makes Detroit a unique and beautiful place to live.
I felt the immense responsibility to represent the people and our culture in a way that felt true to me and reflected them. I included many staples in the city to create a mosaic of some of the things I love about Detroit. I hope you spend time looking and dissecting all of the references.
You can purchase the merchandise here
